Ideopolis Internationa

Silver entrepreneurs

Ideopolis International, Knowsley Economic Forum, The Knowsley Chamber of Commerce and Knowsley Borough Council are exploring the potential of Silver Entrepreneurs.

The voices of Silver Entrepreneurs are seldom heard. The aim is to redress this balance and produce quality research in this area.

The next twenty years will see a major shift in the demographics of the UK and the rest of the developed world. The over 45s and 50s will become increasingly important not only in numbers, but in economic power and their ability to shape the development of markets and market needs. The same groups are living longer, staying healthier and, in many cases, seeking new outlets for their energies when their mortgages are paid off, their careers have plateaued and their knowledge/expertise increases in real value - even if unappreciated.

Generation M

The number of Mature Entrepreneurs will rise sharply as older individuals strike out on their own: "Generation M". Not only will there be an increasing number of people entering older age-brackets; their aspirations are also more likely to be more entrepreneurial than previous generations. This reflects the general social change that has raised the status of the entrepreneur.

Among mature entrepreneurs, management skills, specialist expertise and marketing contacts abound. Such experience is known to improve start-up survival rates. Business organisations and financiers have a major opportunity to help a new generation of mature entrepreneurs realise their aspirations.

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