Ideopolis Internationa

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Professor Tom Cannon reports on the economic impact of the America's Cup

Professor Tom Cannon, CEO of Ideopolis International, was commissioned by Allianz, the main sponsor of BMW ORACLE Racing and one of the leading financial services providers worldwide, to produce a report into the economic impact of participating, winning and hosting the America's Cup, the oldest trophy in international sport.

Tom has taken into account the following factors in order to draw the conclusion found in the report: infrastructure investment; syndicate communities, international visitors, regatta organisers, media, sponsors and business, construction, marine sector, accommodation, hospitality, retail, entertainment, transport and logistics.

Commenting on the Allianz Economic Report Tom stated: "I have been conducting studies into sport for many years, but I was genuinely surprised by the size of the prize in the America's Cup. A sport competed for by millionaires and billionaire has developed into an event which delivers billions of dollars to the winning syndicate and its chosen city."

Bjoern Widemann, Brand Communication Manager, Allianz SE

commented: "The America's Cup has evolved from a niche event for an elitist group of people to an important event on the international sporting calendar. As a leading global Financial Services provider Allianz strives to make the right decisions at the right time and we rely on data to do this. With this report we aim to support the further development of the sport respecting the demands of the teams and sailors, the public and sponsors."